August 11, 1935 - The No 1
Mario Nerbini We left in your pocket with a substantial allowance Mondadori for the sale of the exclusive Disney, including Mickey Mouse head . It has been written countless times that he believes the deal to have done the Florentine publisher, convinced that the magazine is selling not so much for comics Gottfredson and collaborators, as well as for Cino e Franco ( Tim Tyler's Luck ) of Lyman Young. Nerbini is still delighted by the incredible success of The Adventurous that overshadows everything else. We also said that today, in 1935, Mario Nerbini analysis is formally correct, though - with hindsight - fundamentally wrong.
On July 26, 1935, exactly one week after the release of the last point in the story of the Cino e Franco Nerbini Mickey Mouse, a new magazine appears on newsstands, preceded, as always, a free trial (I quote The Adventurous No. 42) and a significant advertising campaign all periods of the team:
The Journal of Cino e Franco almost a prelude to the formula of 'albogiornale ": three of its eight pages or the first and twice the central sheet, is in fact devoted to the exploits of two young adventurers. The rest, as we shall see, is little more than filler. There Pisellino of Angel Puppet , there are Just For Kids of Carter, in practice, the new journal is a "Mickey Mouse" Mickey Mouse without A perfect test to see if the idea of \u200b\u200bNerbini (or, again, that Disney does not sell that great) is right or wrong.
Here is the first page and a summary of the week:
CINO AND THE JOURNAL OF FRANCO. - A. 1 No 1 (August 11, 1935) - a. 4, No 126 (January 2, 1938). - Florence: Casa Editrice G. Nerbini, [1935-1938]. - No 126 Comics b / w and color. , 35x26 cm. - Weekly. - Continue with: Jungle! - The size of the ego. 3, No 93 (May 16, 1937): 33x25 cm; ego. 3, No 111 (19 September 1937): 37x26 cm.
Well, pare proprio che, alla sua prima apparizione nelle edicole, Il giornale di Cino e Franco venda quanto Topolino . Non disponiamo di alcun dato ufficiale di diffusione dei periodici italiani degli anni Trenta, per cui dobbiamo fidarci delle testimonianze indirette dei primi storici del settore, da Trinchero a Salvucci e a Ferraro. Ma se è così, allora Mario Nerbini non può che rafforzare le proprie convinzioni ed agire di conseguenza: ritiene inutile spendere energie redazionali per dare un carattere peculiare al settimanale, e lo usa come mero contenitore delle strisce di Lyman Young e collaboratori.
Questo è il restante contenuto del primo numero:
Tom il fantino è opera di Gaetano Vitelli , che abbiamo già visto attivo su L’Avventuroso . Prolificissimo, dotato di un peculiare tratto na ï f, riempie le pagine dei settimanali nerbiniani fino alle soglie della guerra.
Gianmarco e i contrabbandieri è opera di Carlo Cossio . La storia è più o meno contemporanea al suo esordio ( La valigia dei diamanti ) su L’Avventuroso , e già lo stile grafico has become more mature and effective, halfway between the realistic and caricature. The graphic language of comics is well controlled. Carlo Cossio is poised to become an amazing machine to draw, "which imperverserà in the second half of the thirties and until the early fifties.
fans Cino e Franco have something to satiate, with the magazine dedicated to them. To stretch a bit 'stock, as the original strips out at a rate of six per week, while the Italian weekly it is home to many more, for now we are content enter here and there, the useless scrolls ...
Notice Nerbini reported corrected, the attribution to the American For Carter strips of Just Kids , renamed (we saw them on Mickey Mouse), the Lupini sea.
Closes Burik ( Angel Puppet ), the last legacy of proto-comic book, complete with rhyming captions. It is clear that this table Pisellino is simply made by Mickey newspaper and recycled here. Burik will update its unique vegetable humanized, here recently.
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